I am 17.

The I AM SEVENTEEN Inter-collegiate Competition is on!

MECHANICS:

1. This contest is open only to students or groups of students (boys and girls) enrolled for the academic year 2007-2008 in the 10 schools/universities pre-selected by Seventeen. Each school will be represented by one organization who shall be in charge of promoting the competition in their respective campuses and shall also collate all entries.

   SCHOOL / UNIVERSITY Adamson University Assumption College Ateneo de Manila University Centro Escolar University De La Salle University Far Eastern University San Beda College University of Asia and the Pacific University of Santo Tomas University of the Philippines

   PARTNER ORGANIZATION Adamson Junior Marketing Association Studio Ateneo Association of Communication Majors CEU Marketing Society DLSU Junior Marketing Association FEU Junior Marketing Association San Beda Junior Marketing Association Dulaang ROC UST CASA Adventure UP Junior Marketing Association

2. All entries must communicate any or all of the following statements:
   1. I AM SEVENTEEN SEXY. Imperfections and all, proud to be me!
   2. I AM SEVENTEEN SMART. Ready for the world!
   3. I AM SEVENTEEN SASSY. I do everything in style!
   4. I AM SEVENTEEN SUPER. I dare to be who I want to be!
3. An entry may either be an individual effort or a group effort, for as long as all the students in a group are from the same participating school/university.
4. The competition has three components:
   1. ESSAY. The essay must be written in the English language and must not exceed 500 words. Two copies must be submitted: one hard copy (typewritten on a short bond paper) and one soft copy (saved on a CD). Please label each copy with your name, age, organization, school, contact numbers (email and landline), home and email addresses. Put in a short brown envelope and write at the back: I AM SEVENTEEN ESSAY, your name, organization and school.
   2. DIGIART. The digital art must be 8.5 x 11 inches in size, purely original and created using any graphic arts software (Photoshop, In Design, etc.). It must include the I AM SEVENTEEN logo. All images and other elements to be used on the artwork must be by the author and cannot be borrowed or lifted from any other existing artwork or design. Digiart must be saved in a CD in two formats, one jpeg and one raw file (psd, indd, etc) and placed in a short brown envelope, together with your name, age, organization, school, contact numbers (email and landline), home and Seventeen is more than just an age or a number; it’s a way of being. The I Am Seventeen campaign gives you the chance to show just how you can be Seventeen Sexy, Smart, Sassy, or Super in three ways: create a 500-word essay, an 8.5x11-inches digital art, or a 15-seconder TVC, and you get the chance to have your work published in Seventeen Magazine or aired on national TV! Plus, the winner for each category will take home a P10,000 cash prize! Let the whole world know who you really are. Join now! email addresses. At the back of the envelope, please write: I AM SEVENTEEN DIGIART, your name, organization and school.
   3. TVC. The TV commercial must run for only 15 seconds and must include the I AM SEVENTEEN logo. Any kind of music/scoring to be used in the ad must be properly credited at the end of the TVC (Credits are not included in the 15 seconds). Original musical scoring is also allowed. Images/clips from Seventeen magazine (current and previous issues, Philippine edition only) may be used in the ad. TVC must be saved in a CD in movie format. Place inside a short brown envelope together with your name, age, organization, school, contact numbers (email and landline), home and email addresses. At the back of the envelope, please write I AM SEVENTEEN TVC, your name, organization and school.
5. Boys may also participate in this contest either as individuals or as part of a group. They must follow the same guidelines above.
6. Promo period will run from July 1-August 31, 2007. The partner organizations must bring all entries to Seventeen magazine, c/o Marketing 2, Summit Media Level 1, Robinsons Galleria Mall, EDSA corner Ortigas, Quezon City from September 3 to 7, 2007 only.
7. Students may join any or all of the three categories and can submit as many entries as they want.
8. 8. There will be one grand winner for each category. Each grand winner (either group or individual) will receive P10,000 plus the following:
   1. ESSAY - to be published in Seventeen magazine.
   2. DIGIART - to be published in Seventeen magazine.
   3. TVC - to be aired in national/cable TV.
9. All entries shall immediately become property of Seventeen magazine.